Style of this pavillionDesign
Logo
(Logo)
Main visual motif: speech bubble and spotlight shining on each individual life
Uniform
Each attendant arranges their appearance
according to
their personality.
They enhance the dialogue experience for visitors.
There are many theme speech bubble marks on a yellow background.
It's a simple and fun uniform.
- Model:
- Kenjiro Kawashiro (Kana Calligraphy Artist) /
Naomi Kawase (Filmmaker) - Photo:
- Takuya Nimonji (SABFA)
Uniform planning and design
minä perhonen
Established in 1995 by designer MINAGAWA Akira. With original pattern textiles as its axis, the brand engages in activities across various domains including fashion, furniture, interior, and spatial design. Advancing designs from perspectives of natural scenery and social awareness, it features textiles created through collaboration with fabric production regions throughout Japan, and also collaborates with and provides designs to various manufacturers and designers domestically and internationally. In 2024, exhibitions were held at the National Museum of Sweden and the Dongdaemun Design Plaza (DDP) in Seoul, Korea. In 2025, the brand will celebrate its 30th anniversary.
Makeup
The theme is "Dialogue Beauty."
It's a natural and unique makeup style
that allows you to
embody your individuality
while engaging in dialogue with yourself as you are that day.
Shiseido's hair and makeup artists will train all attendant staff in makeup.
Each attendant will greet visitors with makeup that reflects who they are that day.
- Model:
- Kenjiro Kawashiro (Kana Calligraphy Artist) /
Naomi Kawase (Filmmaker) - Photo:
- Takuya Nimonji (SABFA)
On the development
of original makeup
Mr. KERA Hirofumi(Shiseido Chief Hair and Makeup Director)
Ms. ABO Madoka(Shiseido Hair and Makeup Artist)
In this age of advanced technology, we have returned to the founding spirit of Banbutsu Shisei Life Dew. The Beauty Creation Center, which is dedicated to pursuing new forms of beauty, developed this product with the desire to use the power of beauty to advance society and nature, starting with people. The attendants will play a major role in welcoming guests from around the world at the Kawase's Pavilion for the 184 days of the Expo. We hope that Dialogue Beauty will encourage dialogue and that the attendants will feel inspired to do their best every day thanks to their hair and makeup.
Original makeup development and training
Shiseido Beauty Creation Center
About 40 hair and makeup artists create new beauty through advertising hair and makeup, fashion show hair and makeup in cities such as Paris, New York, and Tokyo, makeup product color creation, and beauty trend research, globally disseminating cutting-edge trend information.
Shiseido Beauty Creation Center websiteShiseido aims to realize "a sustainable society where people can feel happiness through the power of beauty."
The Dialogue Theater × Shiseido Co-creation Project was born out of resonance with the philosophy of "respecting diversity" that underlies the "dialogue" theme of the Dialogue Theater.
Starting with this "Dialogue Beauty," we are preparing co-creations between Shiseido's sensibility research and
brands that resonate with Producer KAWASE's worldview.
Please look forward to our future initiatives.
As the "prologue" to Dialogue Theater,
we offer visitors the chance to experience a part
of the "dialogue" even before the grand opening.
Dialogue Train
From October 18, 2024 (Friday) to
October 13, 2025 (Monday, public holiday),
the "Dialogue Train" featuring the main visual of this pavilion will be running on the Kintetsu Nara Line, between Kintetsu Nara and Kobe Sannomiya, among other routes.
We invite you to hop on and experience it!
Photo by Chiyoe Sugita
An In-Car Experience Surrounded
by Thought-Provoking Questions
The entire train's design consists of the key visual. Posters and stickers inside the cars pose various questions to passengers. This gives riders the opportunity to engage in a new dialogue with themselves every day.
Some of the questions appearing inside the cars will also be used in the dialogues at Dialogue Theater. Enjoy this new train ride experience that leads to new discoveries about your daily experience and life in general.
-
Architecture
-
Planting
-
Ending Movie
-
Project Team
- Virtual Expo Venue
- Please note that this is currently under development, and specifications may change. Further details will be announced in the future.
Uniform Development
©︎Shoji Onuma
Akira Minagawa(minä perhonen)
I thought that Kawase's theme of facilitating utterly original dialogues on all 184 days of the Expo would be very interesting and challenging. But I think something interesting and challenging is exactly what we need right now. More than we think, human dialogue often ends up being more about asserting oneself, and there's a lot of guesswork involved. The theater may highlight this, and over the course of the 184 days, our attitudes and thoughts might change in various ways through dialogue. I love the poetry collection “We're All Different, and That's Just Fine” by KANEKO Misuzu. It would be wonderful if we could create a similar atmosphere in Kawase's pavilion. The speech balloon design for the theme is a simple one that flies in a sky of yellow, the theme's color. Dialogue seems very simple but is actually quite difficult. But very challenging dialogue is also very enjoyable. Everyone's interpretation is different, and that's just fine. I designed the uniforms to make the venue for this demonstration more fun.